Brand memory for social teams

Give each draft a better starting point.

byline reads the work you connect, builds a working voice profile, and makes it available through MCP in compatible writing tools. Ask for context, then check the draft against the brand's work.

See paid plans

$0.99 paid introduction for eligible monthly payers. Connect in supported MCP tools.

The difference

Same prompt. Left is stock AI. Right illustrates how a creator's own work could inform a draft.

PromptWrite an Instagram caption announcing my new podcast episode.
Generic AI

Excited to share that a new episode is now live. In this conversation we dig into creativity, productivity, and the habits that help you do your best work. There's a lot of valuable insight packed into this one, so be sure to give it a listen. Link in bio. #podcast #newepisode #creativity #productivity

With byline

New one's live, and it's the episode I've wanted to make since I started this whole thing. We get into why most productivity advice falls apart the second real life shows up. And what actually holds. No hacks, no five-step morning routine. Just the messy version, told straight. Pour a coffee, it's a long one. Link's where it always is.

grounded in 3 captions · 1 reel transcript

An illustrative sample, not a customer result or a promise of how your drafts will sound.

How it works

A style prompt is a guess you retype in every tool.

Re-pasting style notes into each writing tool gets old. byline gives compatible MCP clients one place to request your working profile and search your processed work.

01 · Connect

Start with a channel you already use: Instagram, YouTube or your site. Forward your newsletter by email. A substantial source can give the profile a starting point.

02 · Remember

As your work is processed, byline builds a working profile of your voice, themes, audience and formats. It is an interpretation, not a verdict: compare it with your posts and correct what misses.

03 · Write

Add byline to a writing tool that supports custom remote MCP connections. Ask it to read the profile or find past work before drafting; each host decides when to use the connection.

What you get

A working profile of your voice.

Screenshot of the byline Overview dashboard.
Your Overview: the voice card as it forms, your connected sources, and reading progress in one place.
The voice card

Your voice, as byline reads it

A working profile that supported tools can request: voice, themes, audience and formats. You decide what fits.

voice
Dry, plainspoken; short declaratives; never hype.
themes
Anti-productivity-theatre; building in public.
audience
Solo founders + ghostwriters who write for a living.
formats
Teardown reels and one-idea newsletters land best.
Ideas

What to make next

Scheduled reads of your work and available audience signals can surface ranked ideas, with source evidence to inspect before you use them.

Ideas from your work

A ranked list of what to make next.

byline can turn processed posts, available comments and supported engagement signals into ranked ideas with source evidence you can inspect.

Screenshot of byline's ideas page.
An illustrative ideas view. Inspect the supporting evidence and steer what comes next: more like this, less like this, or snooze.
What it reads

Four ways to bring your work in.

InstagramYouTubeWebsiteEmail newsletter

Connect Instagram, YouTube or a website; forward your newsletter by email. What gets processed depends on available content and your reading limits.

Coming soon
LinkedInTikTokGoogle DriveNotion

Don't see your platform? Suggest a connector from your dashboard.

Instagram brings your posts, comments, and like/comment counts. YouTube brings public videos, available comments, and view/like/comment counts. Supported videos can add spoken and visual context; Instagram shares, saves and richer Insights are not part of the basic connection.

Screenshot of byline's Sources page.
Connect a supported channel or add a source from your dashboard.
Deep video read

A closer read of supported videos.

The hook

The opening line and early pacing, beyond the caption alone.

Spoken words

A transcript or extracted text when video processing succeeds, beyond the caption box.

How it is shot

Visual context from supported videos, alongside the words and captions.

When video processing succeeds, byline can pick up talking points a caption leaves out.

Your library

Search the work byline has processed, by meaning.

Find relevant pieces by what they are about, open an original when its link is available, and remove a piece you no longer want in memory.

Screenshot of byline's Library.
Your imported work and its reading status in one place.
Pricing

Start with a paid introductory month.

The $0.99 monthly introduction is available once per eligible payer. The selected plan renews at its normal price after that paid service month.

CreatorPaid introduction
$0.99first eligible month
then $29/month

Creator reading: 3,000 items · 600 video-minutes · 1 workspace · 1 seat.

Or $261/year, charged upfront with no introduction.

Continue to sign in
StudioPaid introduction
$0.99first eligible month
then $99/month

5 workspaces · 5 seats per workspace. The introductory month uses Creator reading; Studio reading starts after a settled normal renewal.

Or $891/year, charged upfront with no introduction.

Continue to sign in

Both introductory plans use Creator reading: 3,000 items and 600 video-minutes for the service month. Studio keeps 5 workspaces and 5 seats per workspace during its introduction. After a settled normal renewal, Studio reading rises to 20,000 items and 3,000 video-minutes each month.

Annual billing has no introductory price: Creator is $261 and Studio is $891, charged upfront for the year. Plan and billing cadence changes take effect at your next renewal. Cancel anytime.

Creating an account does not unlock reading. Access begins after a paid invoice settles.

Questions

Does it actually sound like me?+

A substantial channel can give the profile a starting point. It is a model-generated interpretation of processed work, so check it against your posts, correct what misses, and review drafts before using them.

What happens to my writing?+

Your imported work belongs to your workspace, not a public archive. You can remove one imported piece or disconnect a source and delete what it brought in. Read the privacy notice for where data is processed and stored.

Some AI processing runs with providers outside the UK.

How is this different from a custom GPT or a style prompt?+

A pasted prompt is a guess you maintain by hand. byline builds a working profile from your processed work and makes it available through MCP to compatible tools when they ask for it.

Which tools does it work in?+

Tools with custom remote MCP support can connect to byline. Claude, ChatGPT and Cursor have different host and plan requirements, so check your tool's connector settings. Add byline separately in each supported tool and ask it to use your profile or search your work.

What does it cost to start?+

An eligible payer's first monthly service month is $0.99, once per payer. It then renews at $29/month for Creator or $99/month for Studio. Creator is $261/year and Studio is $891/year when billed annually upfront, with no introductory price. Creating an account does not unlock reading; access begins after a paid invoice settles.

Plan and billing cadence changes take effect at your next renewal. Cancel anytime.

Bring your brand memory to compatible writing tools.

Choose a paid plan, connect a source, and ask a supported MCP client to use your profile and past work when you draft.

See paid plans